Google Business Profile refresh checklist
A short routine you can run every month to keep your listing active and easy to find.
Google Maps
Reviews
Photos
Why this matters
Google favors listings that stay fresh. Regular updates help you appear in the map pack, build trust, and earn more calls.
20 min
Enough time to refresh your listing and add new proof.
3 signals
Reviews, photos, and posts tell Google you are active.
1 habit
Put a reminder on your calendar for the same day each month.
The monthly checklist
- Verify your primary category is still correct and add any new services.
- Update the business description to match your current offer and city.
- Add 5 to 10 new photos: team, work in progress, finished results.
- Post one update with an offer or a recent project.
- Review your Q and A and answer anything unanswered.
- Request 3 to 5 new reviews from recent customers.
Keep it real
Real photos and short descriptions beat stock imagery and long paragraphs.
Review request script
Send a simple message right after you finish the job.
Text message
Hi [Name], thanks again for choosing us. If you have 30 seconds, would you leave a quick Google review? It helps small businesses like us a lot.
Photo strategy that builds trust
Before and after
One clear example per month makes your work easy to understand.
Proof of service
Show your team, vehicles, tools, or location so people see you are real.
Format tip
Shoot vertical and horizontal so Google can use your images in more places.
Common mistakes to avoid
Too many categories
Stick to the one that best matches how people search for you.
No answers
Unanswered questions look abandoned. Answer them fast.
Want help managing this?
We can run the updates, reviews, and posts for you every month.
Request a quote +