Google Business Profile refresh checklist
A short routine you can run every month to keep your listing active and easy to find.
Why this matters
Google favors listings that stay fresh. Regular updates help you appear in the map pack, build trust, and earn more calls. Paired with proper SEO web design on the site it points to, a well-tended profile turns curious searchers into booked jobs.
The monthly checklist
- Verify your primary category is still correct and add any new services.
- Update the business description to match your current offer and city.
- Add 5 to 10 new photos: team, work in progress, finished results.
- Post one update with an offer or a recent project.
- Review your Q and A and answer anything unanswered.
- Request 3 to 5 new reviews from recent customers.
Review request script
Send a simple message right after you finish the job.
Hi [Name], thanks again for choosing us. If you have 30 seconds, would you leave a quick Google review? It helps small businesses like us a lot.
Photo strategy that builds trust
One clear example per month makes your work easy to understand.
Show your team, vehicles, tools, or location so people see you are real.
Common mistakes to avoid
Stick to the one that best matches how people search for you.
Unanswered questions look abandoned. Answer them fast.