Free Tool

Local SEO Score Checker

Enter your URL below and get a 0–100 local SEO score across 6 categories in under 60 seconds. No signup required.

Works best with your homepage or main landing page

Your Local SEO Score

Demo mode: showing simulated results. A backend proxy is needed for full HTML analysis in production.
0
out of 100

What Each Check Measures

1. Technical Foundation (20 pts)

We verify your site uses HTTPS, has a proper mobile viewport meta tag, and pull your real Google PageSpeed score. A slow or insecure site loses trust with both search engines and visitors before they even see your content.

2. Local Business Schema (20 pts)

We look for JSON-LD structured data using Schema.org's LocalBusiness type. This tells Google exactly what your business is, where it is located, and how to contact you. Without it, you rely on Google guessing—and Google does not guess well.

3. Google Business Profile Signals (15 pts)

We scan for a Google Maps embed, review mentions, and NAP (Name, Address, Phone) consistency on the page. These signals reinforce your Google Business Profile listing and help you rank in the Map Pack.

4. On-Page Local Signals (20 pts)

We check whether your city and state appear in the title tag, H1 heading, and meta description. These are the simplest and most impactful local SEO factors, yet most small business sites miss them entirely.

5. Content Depth (15 pts)

We look for evidence of service pages, a blog or resource section, and testimonials. Thin content sites struggle to rank. Depth signals expertise and keeps visitors engaged longer, both of which Google rewards.

6. E-E-A-T Signals (10 pts)

Google's Experience, Expertise, Authoritativeness, and Trustworthiness framework drives ranking decisions. We check for an About page, author or team attribution, and visible contact information.

Learn more in the Studio Web Local SEO Pillar Guide and SEO Glossary.

Frequently Asked Questions

The tool measures six categories: Technical Foundation (HTTPS, mobile viewport, PageSpeed), Local Business Schema (JSON-LD LocalBusiness markup), Google Business Profile Signals (Maps embed, reviews, NAP consistency), On-Page Local Signals (city/state in title, H1, meta description), Content Depth (service pages, blog, testimonials), and E-E-A-T Signals (about page, author info, contact details).

Yes, 100% free. No account needed, no credit card, no limits. Enter your URL, click Check, and get your score in under 60 seconds.

A score of 80 or above is strong. Most local businesses score between 30 and 55 on their first check. The biggest gains typically come from adding LocalBusiness schema markup and optimizing on-page local signals.

The total is out of 100 points: Technical Foundation (20 pts), Local Business Schema (20 pts), Google Business Profile Signals (15 pts), On-Page Local Signals (20 pts), Content Depth (15 pts), and E-E-A-T Signals (10 pts). Each category runs specific checks and awards points based on findings.

46% of all Google searches have local intent. If your business serves a specific area, local SEO determines whether you appear in the Map Pack and local organic results. Without it, nearby customers find your competitors instead.

Want the Full Fix-It Plan?

Get a personalized action plan with step-by-step fixes for every issue we found, sent straight to your inbox.

Need a Pro to Handle It?

Our Launch package includes a custom website with built-in local SEO, schema markup, Google Business optimization, and ongoing support.

Get a quote in 24h

Studio Web's Launch package starts at $790